Our History

“A Ship in the Harbor is Safe, but that is not What Ships are Built For”

All five founding partners of Whitecap Health Advisors have spent their entire professional careers advising leadership teams of hospitals and health systems. Prior to joining Whitecap, each held a senior leadership position in the Health Care Strategy Practice of Kurt Salmon Associates (KSA), one of the earliest management consulting firms in the United States. With varying educational backgrounds in business administration, health administration, and pharmacy, they were all committed to developing careers in the healthcare provider space.

During their tenure at KSA and other consulting firms, the Whitecap partners each developed subspecialty areas of interest and unique subject matter expertise – from sectors like academic medical centers to functions like capital asset planning and service line planning. All shared a common consulting philosophy – to be trusted partners to senior leadership teams of health systems and provider networks across the United States.

By 2015, the healthcare consulting space was undergoing rapid disruption, consolidation, and corporate restructuring – often times getting in the way of the client’s best interest. With their basic philosophy at-risk, the Whitecap partners recognized the time was right to lead a new wave of healthcare strategic consulting, and ultimately formed a new advisory firm. That year, the Whitecap partners got together in San Diego and while overlooking the ocean, they started putting together the framework for a new healthcare provider advisory firm – one that kept the client front and center. In honor of that day, with the crashing waves serving as the perfect visual of the imminent change in healthcare, the group decided on the Whitecap name.

Whitecap’s sole objective at formation (and to this day) is to help lead our clients to success by virtue of our ability to challenge conventional thinking, offer innovative yet implementable solutions, and navigate organizations through uncertain times.