Oncology Service Line Strategic Planning

Client: Missouri Baptist Hospital / BJC Healthcare

Client Challenge:

The largest community hospital within a major academic health system, Missouri Baptist already had an established community cancer program. But it was facing significant competitive pressures other local cancer centers – including sister-entity and NCI-designated Siteman Cancer Center. Market share erosion in key tumor programs, escalating payor pressure and physician gaps were all forcing the hospital to reassess the strategic direction of its cancer program.

The Solution:

Whitecap Health Advisors led a comprehensive, five-year oncology strategic planning engagement over a six-month planning horizon. The planning effort encompassed both organizational goals and tumor program-specific goals. Key outputs included an oncology market study, program gap assessment, development of goals, strategies and metrics, and ultimately a 5-year cancer program business plan and budget. Key to the success of this effort was an active facilitation process that engaged the right stakeholders, which resulted in a growth plan with enough detail (priorities, targets, and success metrics) to give leadership the necessary guardrails to initiate implementation.

The Feedback:

“Their team, skills and facilitation at all levels in their organization is superb! Their team provided our organization with an exceptional planning process that engaged all the right people and provided us the opportunity to create and launch a direction for our service line that builds on our history of achievement (excellent patient care and outcomes) and yet carries us forward in an accountable, exciting and creative way.”

Caryn Kamin, Missouri Baptist Hospital

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